The beauty in my work is that I come across various types of projects that require my experience in content strategy – the science behind storytelling. An analytical mindset is a prerequisite. I am interested in all aspects of data-driven content marketing, and this enables me to design effective meaningful strategies. As a content strategist, apart from the obvious, I use my empathy-based approach and consumer behavior expertise to craft my client’s narrative and create content experiences tailored to the company’s target audience.
As a freelance journalist, I’m looking to find the next big story that will influence people and make a difference. Every person has a story to tell, and from those stories, there is always one that will not only captivate, inform, and inspire but also have a lasting impact on the lives of other people. My goal is to find that story.