UX & SEO Structure Expert for Travel Website (Croatia Travel Platform)

UX & SEO Structure Expert for Travel Website (Croatia Travel Platform)

📄 OPIS PROJEKTA

We are looking for an experienced UX / SEO structure specialist to help reorganize an existing travel website focused on Croatia.

The website already contains 400+ blog articles and destination guides. The goal is not to build a new website, but to restructure the existing content into a clear and scalable system that improves SEO performance and conversion.

🎯 CILJ PROJEKTA

• Transform the website from a blog into a structured Croatia Travel Hub
• Improve user navigation and flow
• Connect existing content into a hub & cluster SEO model
• Increase conversion toward tours and affiliate bookings

🧱 OPSEG POSLA

We are looking for support in:

• Website information architecture (sitemap)
• UX structure for content-heavy travel platform
• Wireframes for:
  • Homepage (desktop + mobile)
  • Destination hub pages (e.g. Split, Dubrovnik)
  • “Things to do” pages
  • Travel style landing pages
• Navigation and menu structure
• Internal linking strategy

⚠️ VAŽNA NAPOMENA

• The website already exists and has SEO value
• We have already done some redirects in the past
• We do NOT want to change URLs massively
• The focus is on structure, UX and linking, not rebuilding from scratch

👨‍💻 TIM

We already have a WordPress developer (Kristijan) who will handle implementation.

👉 Your role is:

• strategy
• UX
• structure
• guidance

✅ IDEALNI KANDIDAT

• Experience with SEO-driven content websites
• Experience with travel websites (big plus)
• Strong understanding of:
  • content structure
  • internal linking
  • user flow
• Able to think in systems, not just design

📦 OUTPUT

We expect:

• sitemap
• structure plan
• wireframes
• linking strategy
• implementation guidance

⏱️ TRAJANJE

Short-term project (initial phase), with possibility of ongoing collaboration.

💬 PRIJAVA

Please send:

• examples of similar projects
• short explanation how you would approach restructuring a travel content website

We are NOT looking for visual designers only. We are looking for someone who understands SEO structure and content architecture.