Marketing Director

About IBY

iBetYou is a decentralized personal betting protocol. IBetYou uses the basic principles of betting and adds smart contracts, defi, yield farming and more into the whole mix. When a bet is placed both the challenger and their opponent send the stake amount to a smart contract which holds the crypto in escrow. The stake is then tokenized and held in interest yielding protocols such as AAVE, Sushi Bentobox etc. The crypto generated from interest is shared proportionally between the judges and the IBetYou Community at the conclusion of the bet. IBY is a live dApp and is working on Polygon, Moonbeam and Binance Smart chain with more chains pending. We have received grants from AAVE, Polygon, Moonbeam and Near protocol to bring this innovative solution to their ecosystems. 

We are looking for a core member of our team. As a Marketing Director, you will be the driving force behind IBY marketing efforts. We have a large pipeline of pending partnerships and integrations and you will be spearheading these efforts and helping us shape the story around IBY.  You will have the opportunity to shape and develop a wide range of activities within the business area of operations. This is a challenging role for a person who wants to make an impact and knows how to push a startup to the stars.

Responsibilities: 

Strategy and research

Set marketing goals and objectives

Conduct customer, brand, and product research initiatives

Plan, implement and manage marketing strategies 

Participate in the development of branding initiatives

Design, plan and execute effective marketing campaigns

Develop and manage marketing budgets

Monitor costs and budgets

Creating an effective meme strategy 

Analysis and reporting

Set and track KPIs on a regular basis and present reports

Use data and reports to make evidence-based decisions

Analyze marketing strategies and suggest improvements

Leadership and management 

Offer expert advice to develop innovative advertising, public relations, social media, and events

Negotiate with partners

Guide the day-to-day activities of the marketing team and marketing manager

Manage agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management

May oversee the operation of a company’s website or email marketing program and provide analytics review

Represent the company at public events and media 

Stay up to date with the latest news in the space 

Stay up to date with the latest best practices

Requirements:

Experience with digital marketing forms such as social media marketing and content marketing with a strong emphasis on crypto marketing. 

Good understanding of blockchain marketing or a strong interest to learn about blockchain

Experience working in a digital marketing agency or a crypto startup

Proven marketing campaign experience.

Experience in managing a marketing team.

Strong copywriting skills.

Proven ability to manage budgets.

Up to speed with current and online marketing techniques and best practices

Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords

In-depth knowledge of data analysis

Excellent presentation skills 

leadership and organizing skills

Effective time management skills and the ability to multitask.

Excellent organizational and time management skills

Good communication and interpersonal skills

What Do We  Offer : 

Competitive compensation package 

Flexible work schedule and vacation policy.

Fully remote position (preferably close to European timezones)

Bonus in IBY tokens 

An opportunity to be on the cutting edge of consumer DeFi 

If you feel interested and challenged by this position, we will be glad to hear from you. We deliberately didn’t list among our criteria work experience as a director. We know that there are many professionals who aspire to do more and reach new heights in their careers and we would like to meet you.