What Eleanor provides to the client is all about testing, learning, sharing best practices and building capabilities. The role she is currently recruiting is back-office – supporting her in building presentations, workshops and best practice guidelines. She is, therefore, looking for a CRM Analyst with a background in digital marketing or CRM.
If you are familiar with digital marketing KPIs & customer targeting, able to evaluate campaigns and help identify best practices, this might be your dream role! There will be lots of learning opportunities as you and Eleanor will be collating campaign results and testing different activations around the world.
More specifically, within this role you will:
Take existing presentations and reports, watch videos of conversations, and prepare questions for clarityCompile best practices from within the client companies and document them in a consistent and easy to navigate the wayResearch best practices from the industry and compile/present insightsCreate training materials to improve CRM leaders (e.g. how to drive appointments using SMS, how to improve email open rates, converting leads into customers etc)Prepare content for a community of 70+ CRM leaders of differing experience levels, brainstorm different ways to encourage their participation and enhance their learningSupport Eleanor in preparing Customer Relationship Marketing workshops both face to face and onlineWrite up recommendations and conclusions from testing; lots of enhanced use cases will be testing new technology or new customer engagement strategiesIn your first few weeks in this role, you will:
→ have an opportunity to read up on all the materials Eleanor already has on best practices
→ visit a local optical store to get a personal experience of what it’s like to be an optical customer
→have lots of chats with Eleanor to learn about the business and to help you build an understanding that will translate into an ability to recognise the best of the content
→watch videos of conversations relating to the campaigns and best practices already in-house.
→begin to translate those calls and locally produced content into a global best practice summary
In summary, you would be Eleanor’s right hand!
To excel in this role, you need to have:
3 years experience in B2C digital marketing, email marketing, online advertising or PPC, with an understanding of:→ Digital / CRM customer journeys, automation and campaign triggers
→ Campaign optimisation and reporting
→ Data, targeting, testing and reporting
Excellent English skills and confidence to build lots of presentationsGood research skills & the ability to find nuggets of valuable insight in a mountain of informationA self-starter attitude and ability to quickly learn new thingsEagerness to take ownership of tasks and come up with ideasEnthusiasm to work one-on-one with an experienced thinker, with a sandbox full of extensive customer data and cutting-edge toolsBrownie points for:
Knowledge of/ background in data and how it’s used for targeting and reportingExperience with Salesforce Marketing CloudExperience in corporate environments/working with corporate clients
What’s in it for you?
Competitive salary $20* per hourPart-time role starting at 40 hours per month (~10 hours per week) starting with a 2-3 hours per week overlap with 9am to 3pm GMTRegular salary reviews based on value deliveredHuge amount of flexibility as part of working remotelyIn-depth 1-on-1 mentoring from an expert with many years of experienceExposure to and experience with big corporate clients, what they look for and appreciate